Master’s Degree Program in Digital Technology Management (Track Cross-Border E-Commerce Track (CBEC)) organized a field trip to the 29th Saha Group Fair at BITEC Bangna to explore exhibitions related to cross-border E-Commerce businesses. The trip was led by Dr. Danaitun Pongpatcharatorntep, Associate Dean; Asst.Prof.Raslapat Suteeca, Head of the School of Art, Media, and Technology; and Asst. Prof. Dr. Sirikorn Santirojanakul, along with master’s degree students from the Digital Technology Management program (Cross-Border E-Commerce Track: DTM CBEC).

The purpose of this field trip was to study cross-border E-Commerce business exhibitions and attend lectures hosted by Saha Pathanapibul Public Company Limited. Topics included “Online Marketing” delivered by Ms. Wipalak Manatsindawong, Assistant Online Marketing Manager at Saha Pathanapibul PCL, and “Strategic Approaches to Global Growth” presented by Mr. Thosaphon Maneesri, Product Group Manager at Saha Pathanapibul PCL. The group was warmly welcomed by Mr. Vathit Chokwatana, Board Member of Saha Pathanapibul PCL, on June 27, 2025.