The CIC China Intelligence Center, College of Arts, Media and Technology, Chiang Mai University, in collaboration with the Bizclub Chiang Mai business network, organized activities at LANNA EXPO 2025 under the theme “Strengthening China-Thailand Relations for the Future of Cross-Border E-Commerce.” The event aimed to promote international product distribution for entrepreneurs in Northern Thailand. Key activities included a panel discussion on “Understanding Chinese Consumer Behavior and Demand for Thai Products,” and practical training on selling through Douyin (TikTok China)—a platform gaining significant interest among Chinese consumers.

Additionally, a “Business Matching” activity with business partners from China was held, offering a concrete opportunity to expand access to the Chinese market. The event took place on Friday, July 25, 2025, at the Chiang Mai International Exhibition and Convention Centre.