Master of Science Program in Digital Technology Management, specializing in Cross-Border E-Commerce (DTM CBEC: Digital Technology Management Track Cross-Border E-Commerce) at the graduate level, College of Arts, Media and Technology, Chiang Mai University in collaboration with the China Intelligence Center (CIC), organized an activity to design product testing approaches for 9 products from entrepreneurs at the Northern Science Park. This initiative aims to critique and develop products for Thai entrepreneurs by applying digital technology combined with business model creation for commerce, enhancing the potential of Thai entrepreneurs and expanding opportunities for Thai products and services to online trading markets through cross-border e-commerce channels. Led by Asst. Prof. Danaitun Pongpatcharatorntep, Ph.D., Associate Dean, along with master’s degree students from the DTM CBEC program, collaborated in designing data collection methods for product criticism. The activity included 37 Chinese exchange students from Guangxi University on September 14, 2025, at the College of Arts, Media and Technology, Chiang Mai University.